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Baby boomers – More active than ever with no plans of slowing down

Baby boomers are emerging as one of the largest generations, and nearly 10,000 baby boomers will turn 65 years old every single day over the next 19 years. As a generation that refuses to compromise, baby boomers are reshaping everyone’s view of aging because they are living healthier, more active lifestyles and have no intention of slowing down.



Despite their active lifestyles, many baby boomers and non-boomers alike live with bladder control issues – also known as incontinence – a common condition affecting approximately 56 million Americans. It is a condition that can take away one’s sense of normalcy, cause embarrassment and diminish confidence. Bladder control issues are caused by a variety of circumstances, including weak bladder muscles, pregnancy and childbirth in women, complications from surgery or serious conditions like strokes and prostate cancer in men.



Recognizing that people want incontinence products that are discreet and help them live their life to the fullest, the Depend brand has launched the new Real Fit for Men and Silhouette for Women absorbent briefs. These new Depend products look, fit and feel just like real underwear while featuring a sleek, ultra smooth fit.



The Depend brand is inviting people across the country to try the new Real Fit for Men and Silhouette for Women briefs through “The Great American Try On” challenge. Men and women can experience the new products for themselves and just see how great the fit really is. Popular celebrities and athletes have even joined “The Great American Try On” challenge for a good cause.



Actress Lisa Rinna, supported by her husband Harry Hamlin, wore the new Silhouette for Women briefs to show that you can wear the clothes you love and feel confident while wearing the briefs. Pro football stars Clay Matthews, Wes Welker and DeMarcus Ware wore the new Real Fit for Men briefs to prove to men that they can maintain their active lifestyle. For their participation, the Depend brand made donations to both Dress for Success Worldwide and The V Foundation for Cancer Research.



Learn more about “The Great American Try On” challenge by visiting www.TheGreatAmericanTryOn.com.

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