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Charmin Comes to the Rescue

Photo Courtesy: Charmin/P&G Brands

Photo Courtesy: Charmin/P&G Brands

Proctor & Gamble recently delivered a truckload of toilet tissue at the Moonachie fire station as part of The Charmin Relief Project.

In addition to donating approximately 10,000 rolls of toilet paper and necessities, crews were also on site to film the Moonachie Fire Department for an upcoming Charmin commercial slated to air in February.

This phase of the relief project is focused around firefighters, as they often live in the firehouses and sometimes have to deal with sub-par bathroom conditions, including having to purchase their own toilet paper. Moonachie is just the beginning of what is planned to be a nationwide initiative.

The town was hit particularly hard by Hurricane Sandy and the fire house was virtually destroyed. Although the town and the department have received much support and donations, the community is still rebuilding. Borough hall and the police department are operating out of temporary mobile trailers and the fire department is still in need of equipment such as a cascade breathing air system and vehicle exhaust removal system to capture the diesel exhaust from the fire trucks when they are started up inside the firehouse.

“I found out (about what Charmin wanted to do) after receiving a call from town hall looking to talk to a member of the fire department about a donation,” Justin Derevyanik, assistant chief of the Moonachie Fire Department, explained. The firefighters were then told there would be a special announcement at their monthly meeting, but no one could have imagined this kind of news. “The look and reactions of the members was overjoyed with smiles and laughs,” Derevyanik said.

“Firefighters are always willing to jump up and help anyone without expecting anything in return. It really was humbling to have P&G/Charmin do something so generous for us,” said Chris Halloran, Moonachie volunteer firefighter. “The donation of 10,000 rolls of toilet paper and a national advertising campaign was beyond what any of us could have ever imagined. After Sandy, the Moonachie Fire Department’s motto was ‘Down but not out.’ Today it is great to look around the firehouse and know not only are we getting back on our feet, but we are stronger than we were before Sandy.”

Moonachie is only the second fire department to receive a donation from Charmin. In 2012, P&G Brands donated more than 70,000 rolls of toilet paper to the fire department in financially-strapped Detroit, where firefighters had been paying out of pocket to stock the firehouse.

“When people dial 9-1-1, they are generally not having a very good day. As firefighters, we go out at a moment’s notice and do whatever it takes to help those people. It feels great to know that P&G/Charmin is here helping us,” Halloran said.


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